NEWS AND ADVERTS Visual Image Selects Lightware Extenders for High-Profile Installations

Visual Image Selects Lightware Extenders for High-Profile Installations

visual image

Visual Image, based in Englewood, New Jersey, builds and integrates consumer engagement technology for brands such as The Estee Lauder Companies, Michael Kors, Virgin Hotels and Hershey's Chocolate.

Visual Image relies exclusively on Lightware TPS extenders for single CATx cable to transmit and receive signals across great distances, the company recently completed an elevator lobby display for a leading Chicago hotel.

"We needed to get a signal to a massive 84-inch LCD TV, which was displaying 4K video and graphical content creating mood and ambiance," Visual Image president Shivam Parikh explains. "But this was a historic building. We couldn't place the computer where we wanted to; it had to be located two floors down. We thought that would be a big problem. We initially specified another name brand transmitter-receiver, but it was such low quality. So we swapped it for Lightware, and Lightware has performed flawlessly for a year. Lightware offers a great deal of reliability compared to the competition, It's true professional-grade equipment, not prosumer equipment. And it's very robust, too."

Visual Image used Lightware HDMI-TPS-TX95 and RX95 twisted pair HDBaseT extenders and Lightware DVI-HDCP-TPS-TX95 and RX95 twisted pair extenders to provide extension of uncompressed Full-HD video for long distances over a single CATx cable.


Parikh also added, that "The entire Lightware team is very responsive. When you call them, it's like dealing with people who reside in the same office as you do. That's unique in this industry."

He notes that Visual Image tends to do projects for clients who are leaders in their fields.

"These are high-stress jobs with tight deadlines," he says. "We only use Lightware extenders now. We can't afford not to."


We are proud of the Lightware USA team for a job well done: building a good reputation is always the best marketing tool.

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